UXR Site Redesign
Research Brief
Context
We didn’t have a place where the UX Research Team could showcase their identity and how others could engage with them. Researchers and non-researchers were unable to access research and recruitment information in one centralized location once understanding the ways to engage. Time was spent by using Slack channels to ask repetitive questions regarding documents and processes.
Learning Goals
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Our goal was to show various paths that each audience can take, while also giving them the option to explore other resources offered by the UX Research Team
The Plan
A Google Site (linked to the DRW Google Site) that houses UX Research specific information regarding recruitment, incentives, research resources, and analysis tools for researchers, non-researchers, and stakeholders.
The site is meant to decrease churn by centralizing important resources often asked for in the Slack channels. This will overall decrease time spent on tasks such as research plan development and recruitment by eliminating the action of sourcing documents and processes.
The creation of a UX Research Team Google Site as a subpage of the Design, Research, and Writing Google Site will centralize information used frequently into one accessible and searchable resource rather than requiring each audience to remember every resource separately. Through clear, accessible communication, the Google Site will serve as a usable touchpoint for important research-related information. Success can be defined as increased reference to the Google Site, a decrease in requests for information via slack, and a limit to follow-up questions that are already documented.
The Why
The UXR site will serve researchers as a centralized location for commonly referenced resources. The UXR site will also empower non-researchers to conduct their own research either by partnering and/or consulting with the team or by self-serving. It will further showcase user research impact and bandwidth to the larger PEX team and other stakeholders. It is important that each audience has access to all of this information in a centralized location, rather than spend time searching for the resources themselves.